Fundamentals Of A Search Engine Friendly Website
A large number of methods of making your website friendly to the search engines are available. First of all, make effective use of your page’s title Meta Tag. Select a title that properly describes your business and always include at least 2 or 3 of your primary keywords.
For example, the title of our site is: “Custom website design for small business in London. Rural Web Design” This title has 5 of our most important keywords in it: Custom – Website – Design – London and Business.
Another very important Meta Tag is the description The description tag shouldn’t contain just a list of key words. It should be a logical sentence that contains your keywords. Again, we’ll use our description as an example: “Custom web site design and marketing from web design lancashire.” This description has our primary keywords in it yet it reads like a correct and symantically accurate sentence.
To make it much easier for the search engine bots to spider your site, if at all possible place links to all of the pages on your home page as well as every other page on your site. Also create a Site Map page and link to it directly from your home page. in your Site Map pages make sure you place links to every page of the website. This makes sure that all the pages on your website can be found with nomore than one or two mouse clicks or “link follows” by the search engine bots.
At or near the top of your page, you ought to use your primary identified keywords in an H1 header tag. Google gives extra weight to text located within header tags when computing PR. Additionally make sure you use a small number of H2 tags on the page as they count as well (although not as much as the H1.
You can use ALT tags to describe your photos. If you can use a keyword or two in your ALT tag that is even better, but be careful here that your ALT tag accurately describes the photo or Google may consider it to be SPAM which of course is not good.
Validate Your HTML Code. While the search engines don’t care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your website code has mistakes in it, it is probable that only little parts of your page are included in the search engine’s database. The mistakes, whilst not visbilie in any web browser, will probably make the search engine spiders think that some of the text on your page is part of the HTML code rather than your site’s content. Consequently, search engines will probably ignore that text, and your page on the web will not be displayed in its SERPS.
Creating a search engine friendly website does not necessarily mean that you will get top listing for a particular keyword or keyword phrase. However it is necessary as a first step if you want to rank on the first few pages of the search engine results (SERPS). A site that is not search engine ready may not even appear in the results for any query. The tips in this article are the pre-requisites for any website aspiring the top positions in Google, Yahoo, and the other search engines.
Professional webmaster of Discount Web Design, one of the leading web design lancashire companies in the UK offering quality lancashire web design and SEO services.
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