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Posts Tagged ‘Optimization’

The Value Of A First Page Ranking

June 6th, 2010

The financial gain from a position in the top 5 search results for a major keyword can be very substantial, one example is a keyword that went from the bottom of the second page to the 4th position on Google.

A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering the number of companies competing for a high ranking on this keyword, a position on the second page seemed like a good accomplishment, but the volume of sales leads was disappointing.

SEO Works

We focused our optimization efforts on improving the natural keyword ranking for this one target keyword. After some time and effort, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.

Tracking the Moves

The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:

  • Nov 08 – position 18 = 6 leads
  • Dec 08 – position 9 = 31 leads
  • Jan 09 – position 9 = 126 leads
  • Feb 09 – position 4 = 102 leads
  • Mar 09 – position 4 = 207 leads
  • Apr 09 – position 4= 221 leads

Summary of Results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18th to the 9th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.

For managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.

It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.

Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over $1,000,000.

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Technorati Tags: Accomplishment, Benefit, Business Owners, Financial Gain, Google, Internet Marketing, Keyword Position, Keyword Ranking, Moving, Natural Search, Number 9, Online Marketing, Optimization, Page Search Engine, Position 9, Primary Target, Sales Leads, Search Engine Marketing, Search Engine Optimization, Search Engine Results, Search Ranking, Target Keywords, Th Position, Time Period

Google Shadow Review Accomplishment, Benefit, Business Owners, Financial Gain, Google, Internet Marketing, Keyword Position, Keyword Ranking, Moving, Natural Search, Number 9, Online Marketing, Optimization, Page Search Engine, Position 9, Primary Target, Sales Leads, Search Engine Marketing, Search Engine Optimization, Search Engine Results, Search Ranking, Target Keywords, Th Position, Time Period

See Your Success With An Affiliate Business Internet Marketing

April 24th, 2010

See Your Success With An Affiliate Business Internet Marketing

Not only has affiliate business internet marketing proved to be a great option in terms of an online business for most of the businessmen today, but it has seen a huge amount of popularity due to the simplicity with which you can operate such a business. However there are several things that need proper attention from you to get the best results with this online marketing venture.

Find Your Niche

Affiliate programs can prove to be very effective for you to understand what can be the areas where you should put your mind to with respect to the products that you want to deal with. Check out what the customers are looking to purchase the most at present and try to deal in such niches. Effective market research can show very good results with this.

Keyword Rich Content

If you can get your content rich in keywords, you will be able to see very good results related to search engines and optimization. Try and use the keywords and key phrases in the contents headers for even better results. There are various tools available online that can provide you with the best and the most used keywords. Keywords can get you very good traffic.

At the same time if you can go for a key phrase that is three words long or more, it shows much better results for your content than a single worded keyword. You must keep this on your mind for your success with affiliate business internet marketing. Try and use keywords in the first 50 words and at the same time make sure the keyword density is around 1%.

Make Sure You Have A Good Website For Your Business

Make sure you have a good website for your business. Not only should your website be professional and good looking, it should be able to advertise the products that you are dealing with in such a way that people feel induced to check them out. Try and include good quality pictures or banners for the products that your site is dealing with. Keep your website’s layout very user friendly and easy for the users to navigate between the pages.

The HTML tags like the Meta tags and the Title tags are vital for your SEO needs as well. Try to include the keywords and the key phrases in these tags to make your site better searchable for the visitors using the search engines. The presence of internal links and external links can add to the traffic as well. Use as many links as possible on your site to get a better ranking with the search engines.

Hence, try and understand the above mentioned points and follow them as much as you can, and as closely as possible for the best results with your affiliate business internet marketing.

Related:

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make money at home

seo tutorial

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Technorati Tags: Affiliate Business, Affiliate Marketing, Affiliate Programs, Business Internet Marketing, Business Marketing, Businessmen, Internet Marketing, keyword density, market research, Marketing Affiliate, Marketing Success, Niche, Niches, Online Marketing, Optimization, Phrase, Phrases, Popularity, Proper Attention, Rich Content, Simplicity

Reviewer Affiliate Business, Affiliate Marketing, Affiliate Programs, Business Internet Marketing, Business Marketing, Businessmen, Internet Marketing, keyword density, market research, Marketing Affiliate, Marketing Success, Niche, Niches, Online Marketing, Optimization, Phrase, Phrases, Popularity, Proper Attention, Rich Content, Simplicity

See Your Success With An Affiliate Business Internet Marketing

April 24th, 2010

See Your Success With An Affiliate Business Internet Marketing

Not only has affiliate business internet marketing proved to be a great option in terms of an online business for most of the businessmen today, but it has seen a huge amount of popularity due to the simplicity with which you can operate such a business. However there are several things that need proper attention from you to get the best results with this online marketing venture.

Find Your Niche

Affiliate programs can prove to be very effective for you to understand what can be the areas where you should put your mind to with respect to the products that you want to deal with. Check out what the customers are looking to purchase the most at present and try to deal in such niches. Effective market research can show very good results with this.

Keyword Rich Content

If you can get your content rich in keywords, you will be able to see very good results related to search engines and optimization. Try and use the keywords and key phrases in the contents headers for even better results. There are various tools available online that can provide you with the best and the most used keywords. Keywords can get you very good traffic.

At the same time if you can go for a key phrase that is three words long or more, it shows much better results for your content than a single worded keyword. You must keep this on your mind for your success with affiliate business internet marketing. Try and use keywords in the first 50 words and at the same time make sure the keyword density is around 1%.

Make Sure You Have A Good Website For Your Business

Make sure you have a good website for your business. Not only should your website be professional and good looking, it should be able to advertise the products that you are dealing with in such a way that people feel induced to check them out. Try and include good quality pictures or banners for the products that your site is dealing with. Keep your website’s layout very user friendly and easy for the users to navigate between the pages.

The HTML tags like the Meta tags and the Title tags are vital for your SEO needs as well. Try to include the keywords and the key phrases in these tags to make your site better searchable for the visitors using the search engines. The presence of internal links and external links can add to the traffic as well. Use as many links as possible on your site to get a better ranking with the search engines.

Hence, try and understand the above mentioned points and follow them as much as you can, and as closely as possible for the best results with your affiliate business internet marketing.

Related:

make money at home

make money at home

seo tutorial

 Mail this post

Technorati Tags: Affiliate Business, Affiliate Marketing, Affiliate Programs, Business Internet Marketing, Business Marketing, Businessmen, Internet Marketing, keyword density, market research, Marketing Affiliate, Marketing Success, Niche, Niches, Online Marketing, Optimization, Phrase, Phrases, Popularity, Proper Attention, Rich Content, Simplicity

Reviewer Affiliate Business, Affiliate Marketing, Affiliate Programs, Business Internet Marketing, Business Marketing, Businessmen, Internet Marketing, keyword density, market research, Marketing Affiliate, Marketing Success, Niche, Niches, Online Marketing, Optimization, Phrase, Phrases, Popularity, Proper Attention, Rich Content, Simplicity

Top 5 reasons you can’t increase one way link building to your website

March 27th, 2010

Things are rapidly changing online, and many web developers look for rapid solutions to boost up traffic to their main pages, and MyArticleNetwork.com seems to be the answer. This website creates hundreds of doorways to article directories and publishers hungry for new content. The direct consequence content accessing is one way link building and the traffic increase.

You can write the materials or outsource them, that is of no importance on MyArticleNetwork. You will submit articles in the most relevant category, also using anchor text links and creating enticing titles for the materials. This article submission program allows for the optimization of the links meaning that you can add a very specific keyword to the basic straight text link or URL.

The links that you create need to be incorporated in the content of the article with the mention that you should not have more than three such entries. Place the first link right at the beginning of the article for a maximum impact on a potential reader. The category where you submit articles requires great attention as it enables future viewers or publishers of the content to find exactly what they look for.

One other great feature available with a SEO link building service is the spinning system. You can include some text alternatives following a given format, and the article spinner will create versions of the articles distributing them evenly. When the spinning process is complete, you can move on to the previewing and reviewing steps. Check the new content for coherence and relevance and then release it.

You may be surprised that many blogs actually use the material that you publish. Soon after you submit articles with a SEO link building service, there should be an increase in the number of backlinks and you will be able to understand the progress you make.

The very next benefit that comes with the higher number of backlinks is the Google ranking for your website. Much of your marketing effort to submit articles online will get lower by constantly using MyArticleNetwork. Much more can be achieved if you access the usage guide for MyArticleNetwork, of which, this article is just a pale sketch. Things will be much clearer then.

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Technorati Tags: Anchor Text, article submission, Backlinks, build one way links, Coherence, Doorways, Google, Google Ranking, Maximum Impact, Muc, one way link building, Optimization, Publishers, Rapid Solutions, Relevance, Relevant Category, seo link building service, Spinner, Straight Text, Submission Program, Text Alternatives, Traffic Increase, Web Developers

Reviewer Anchor Text, article submission, Backlinks, build one way links, Coherence, Doorways, Google, Google Ranking, Maximum Impact, Muc, one way link building, Optimization, Publishers, Rapid Solutions, Relevance, Relevant Category, seo link building service, Spinner, Straight Text, Submission Program, Text Alternatives, Traffic Increase, Web Developers

Why you don’t know how to use one way link building

March 19th, 2010

The investment that one way link building requires extends indefinitely even after the site design project and the initial SEO are complete. For an understanding of SEO pricing we need to underline the fact that the optimization process in itself is very advantageous, and it is supposed that the traffic a well-indexed page generates will pay for itself. In fact this is the very first purpose of SEO: increase leads and sales, and therefore, make more money!

There are some elements that influence SEO pricing, and the first on the list is the amount of work necessary to optimize the web page. Then the financial investment varies depending on the size and the complexity of the pages. Companies and agencies that offer SEO services often provide a free site analysis that afterwards allows for an accurate quote of the SEO. Such an analytical investigation will tell you about the level of competitiveness, the problems and the changes required.

Then, customization purposes, the goals and the client’s budget are other aspects that influence SEO pricing. Sometimes, the SEO link building service provider will be able to recommend the less expensive alternative substituting elements that are not necessary for the optimization and suggesting various money-wise solutions. Further on, small business SEO usually enjoys a better SEO pricing for both the initial setup and the monthly fee.

The one way link building campaign requires lots of steps, and SEO pricing can be kept under control when you know exactly what needs to be done next. Thus, first of all, the SEO company will initiate optimization by competition and industry investigations. Next come the keyword research and the key-phrase selection, followed by the implementation of the phrases. Then, the web masters will continue withbuilding of links and their submission to search engines and directories. At the end of this final stage, the site will only need constant monitoring and periodical reporting to the owner.

To give some general figures of where SEO pricing can range, the whole process could cost between $2,000 and $10,000 according to the complexity of the site and the features of the competition. Beware of too low quotes since these are generally practiced by people with little experience in the field, who may not perform the best of jobs for your site. Ultimately, the client has the final word!

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Technorati Tags: Competitiveness, Complexity, Customization, Elements, Financial Investment, Initial Setup, Investigations, Keyword Research, one way link building, Optimization, Periodical, Phrase Selection, Phrases, search engine optimization link building service, Search Engines And Directories, SEO Company, seo link building service, Seo Service, SEO Services, Service Provider, Small Business, Web Masters, Wise Solutions

Reviewer Competitiveness, Complexity, Customization, Elements, Financial Investment, Initial Setup, Investigations, Keyword Research, one way link building, Optimization, Periodical, Phrase Selection, Phrases, search engine optimization link building service, Search Engines And Directories, SEO Company, seo link building service, Seo Service, SEO Services, Service Provider, Small Business, Web Masters, Wise Solutions